Annamaria Cammilli and Florence’s Art Scene

Florence, Italy. A city rich with art and artists. Among them, one of our favorite designers, Annamaria Cammilli. She began her creative journey as a painter and sculptor. But discovering her gift of jewelry creation is when she began to flourish.

The Birth of Annamaria Cammilli Gioielli

Ms. Cammilli married into a family of goldsmiths and her first store was opened under her husband’s family name. Soon, it became apparent that customers were coming because of her. She then opened Annamaria Cammilli Gioielli in 1983, promising flawless art for women to wear.

Sculpting and Painting Influence

You can see Annamaria’s background in sculpting and painting in every piece she creates. Like a painter’s brush her jewelry has an elegant flow. She often finds inspiration in nature, mirroring flowers and leaves.

Nature-Inspired Collections

Her collection “Dune” shows this as it mimics the irregular patterns often seen in wind-blown deserts. Goccia, another striking collection, echoes the look of water droplets. Ever changing sizes with a consistent flow make this look memorable. Meanwhile, Begonia is a series of jewelry she made to reflect the appearance of the flower its named after.

Vision and Collaboration in Design

Each piece is unmistakenly from Annamaria Cammilli’s creative vision. 40 years after opening her first store, she is just as active in the process as ever. She also understands the power of collaboration, with her team of artists who also see her vision. The creations are inspired by nature but must always work in concert with the woman wearing it. Cammilli’s pieces never overpower. They always enhance. This balance is key to her brand and style of art.

Mastering Gold and Unique Colors 

Combining her art with five generations of goldsmiths is a big part of the Cammilli look. Each piece has an unmistakable silky finish. This is the result of over 35 years mastering new ways to present gold. She has gone beyond the standard colors we know and has created as many as 8 variations. Among them are Yellow Sunrise, Orange Apricot, and Black Lava. This results in color combinations not seen elsewhere.

Commitment to Quality and Recognition

Each piece is crafted in Italy and must meet serious standards set down by Annamaria herself. Her jewelry has received worldwide recognition as a 5^th generation of the Cammilli family enters the business.

The Future of Cammilli's Legacy 

As long as nature continues to inspire, there will always be new creations from Annamaria Cammilli. Stop into one of our stores and see her work in person.

Visit Schiffman's Jewelers at one of our Greensboro or Winston-Salem locations to explore our wide selection of Annamaria Cammilli jewelry!