Our Story

Happenstance brought young Simon Schiffman to Greensboro in 1893. A master watchmaker on his way Asheville to purchase a jewelry business, Simon discovered a jewelry shop for sale while walking down Elm Street between trains, and purchased it on the spot.

OUR FOUNDING FATHERS

Simon was a man of great integrity and business insight. His values and high standards for service and quality form the pillars of Schiffman’s Jewelers today: the importance of family, community service and hard work, as well as, representation of the highest quality merchandise. Simon instilled these values in his son Arnold, who ushered the company into the roaring 20s.

A certified gemologist, Arnold was a visionary: an early advocate for the retail jewelry business, he joined the American Gem Society (AGS) at its inception and later helped to organize Retail Jewelers of America (now Jewelers of America) becoming its first president.

OUR EXPANSION TO WINSTON-SALEM

Arnold’s son Tony was soon at the helm, and made his mark on the company through great expansion, opening additional Schiffman’s locations in Winston-Salem, and purchasing other businesses with heritage and standards similar to their own throughout the country.

Following in his father’s footsteps, Tony was an AGS titleholder as a Registered Jeweler. He served as president of the North Carolina Jewelers Association and became the second generation of his family to serve as the president of the Greensboro Merchants Association. In 2012, Tony was inducted in the Retail Jewelers Hall of Fame.

A Family Tradition of Leadership

Arnold, Vance and Lane Schiffman, the fourth generation of the family, have played a key role in guiding Schiffman’s Jewelers forward while honoring the standards set by their great-grandfather Simon. Each brother brings unique strengths to the business, shaping everything from jewelry and diamonds to watches and the in-store experience.

Today, they have the joy of working alongside the fifth generation, their own children, who are proudly continuing the legacy with the same passion and dedication that has defined Schiffman’s for over a century.

Carrying the Legacy Forward

The next chapter begins with Kiley, Anthony, Ren and Layton Schiffman—who spent their childhoods in the Elm Street store and truly grew up with the Schiffman’s spirit.

Today, they carry that history into the future, committed to preserving the personalized service and family tradition that has defined Schiffman’s for over 130 years.

Through five generations of family ownership, Schiffman's Jewelers has remained the most trusted source for extraordinary jewelry and timepieces, with stores in Greensboro and Winston‑Salem, North Carolina, and Lexington, Kentucky.

We look forward to welcoming you into our stores and showing you what it means to be part of the Schiffman’s family—where celebrating your biggest moments and putting you first has always been our greatest privilege.