It’s the engagement ring; that first pair of diamond earrings; it’s the luxury watch you buy knowing that when you pass, it will be handed down to your heirs. Whether it is in the name of fashion, wealth, social status, self-expression, religion, rite of passage, heirloom, or relationship, jewelry is the symbol for all. Thus, when it comes to the act of purchasing jewelry, it should not be taken lightly. At the risk of sounding redundant, your jewelry purchase is one of the most significant purchases you will ever make. This is why it is so important to find a jeweler you can trust to ensure that every piece you purchase comes with a guaranteed quality and protection. Here’s how to go about choosing the best.

Qualities of a Good Jeweler

There are a few definitive qualities that will let you know whether a jeweler is reliable.

• An established reputation –A good jeweler has a reputation of trustworthiness in their community. Reviews and word of mouth are great places to start.
• Insurance policies – if the jeweler has a website, these should be listed here. If not, ask for them upon your visit. They should be able to provide a written version. If the policy seems confusing, ask for clarification but beware that sometimes confusing policies can mean shady practices.
• Repair policies – don’t be shy about asking what services they offer to protect the elasticity and durability of your piece. Are cleaning and inspection guaranteed for every purchase? It’s always a bonus if the jeweler you choose can offer onsite repairs. It demonstrates you have someone knowledgeable on hand and quite possibly able to diagnose the issue at that moment. It also could mean you get your piece back a lot quicker than if they have to send it off.
• Return policies – One does not want to think that the piece they purchase could potentially be met with any reaction other than joy and acceptance. Should worst-case scenario happen, however, you need to know if the jeweler you’re working with has any sort of returns policy in place. If not, are they able to advise on the next steps? Ensuring the jeweler you choose is knowledgeable, even if they can’t take a piece back, will go a long way.

Questions to Ask a Good Jeweler

            A quality jeweler will appreciate if you come into their store armed with questions. A good jeweler wants a quality customer, in the same way you want the best for your purchase needs. Some questions you should have ready as you search:

• Do they have an established set of credentials?
• Are their diamonds GIA certified? Do they come with a grading report?
• Is each piece covered by the insurance policy or just some?
• What warranties are offered?
• Can you customize or design your own jewelry?

Purchasing jewelry can be as much an emotional decision as it is financial. Ensuring you have the best in quality jewelers will give you peace of mind every time you invest in your future. Visit us at Schiffman's Jewelers in Greensboro and Winston-Salem to experience the quality service we have provided since 1893.