While expanding the family business, Tony continually focused on one important tradition - keeping it in the family. “We have the advantage of coming from a well-known and well-respected family. Joining the family firm is a damn good opportunity. You can make a good living, but it takes hard work.” After each of Tony’s sons graduated from Appalachian State Univer...

Nearly twenty years later, whenever I meet someone, I still see Tony talking to the man in overalls. Tony was my father, and like most father’s, he was full of stories from the past and life lessons. But unlike most children, I worked with and for my father in the family jewelry store. So his lessons, delivered by example more often than by mouth, were law. My father, Tony...

Our first generation, Simon Schiffman greatly valued the importance of family, community and hard work - values he passed on to our second generation owner, Arnold Schiffman. A young Arnold Schiffman Arnold, the younger of two sons, attended North Carolina at Chapel Hill eager to follow his brother, Harold, through officer’s training school and aid the US’s effort in...