Simon Schiffman’s high standards for the products and service offered by his namesake jewelry store continue to guide the business, which celebrates its 125^th anniversary this year.

Science tells us it’s part of the feldspar mineral group, but that doesn’t quite have the mystique associated with what you know as the “moonstone.” Almost half of the earth’s crust is made up of minerals from feldspars, but in places like New Mexico, Brazil, India, Germany Sri Lanka, Madagascar, Myanmar, Mexico and Tanzania, you find a mineral that has captivated many across the ages.

August babies, yours is a birthstone that makes the earth move!  More specifically, it’s the moving and volcanic earth that brings your birthstone, the peridot, to the surface.  

You’ve heard the expression “labor of love”, right? Often referring to acts of kindness, romantic gestures, or those little things you do to surprise her. Maybe it’s that time you had the house cleaned or that trip you took for your anniversary. Well, I hate to break it to you but the Wellendorff family has each and every one of us beat.