Our first generation, Simon Schiffman greatly valued the importance of family, community and hard work - values he passed on to our second generation owner, Arnold Schiffman.

You’ve likely heard of “the 4 Cs” when jewelers talk about diamonds:  cut, color, clarity, and carat weight.  Those are certainly a fine starting point in getting to know some of the elements that contribute to a fantastic diamond, but it’s certainly not all of them.

Today, we strive to embrace the high standards our great-grandfather established 125 years ago which is why we wanted to partner with another local Triad company who embodied the same qualities.

It’s that time of year - when the days get a little shorter, the heat starts to subside and pumpkin flavored everything can be seen featured in coffee shops and restaurants all across the Winston-Salem area. Like the colors of the leaves, this year’s fashion trends are beginning to change as your favorite designers are releasing new must-haves. Or in this case old must-haves…