
White Gold vs. Platinum - Which Metal to Choose
Platinum and gold are quite similar appearance but have no shortage of differences. Many jewelry wearers find the silver toned colors more appealing, so when given the choice between white gold and platinum, which one should you choose…

IWC Boutique Friendly Center
With recent renovations to our store at Friendly Center we are excited to announce the addition of a new IWC timepiece boutique. For over 150 years, IWC has stood for quality, precision and family. Now, our family is excited to bring…

What is the February Birthstone?
If you were born in February, your birthstone is an amethyst. Although February is typically a short and colder month for many around the world, the bright hue of the amethyst is a sure way to brighten things up a bit!
The amethyst g…

Valentine's Day Date Night Ideas
Valentine’s Day is just around the corner! If you aren’t sure how you want to spend the holiday with the one you love most, we’ve got you covered with a few ways to celebrate! All of these ideas are relatively inexpensive,…

Yellow Diamonds are Trending
When most people think about diamonds, they picture a nearly colorless stone that shines bright and sparkles in any light. Most people don’t immediately think about yellow diamonds, although they are highly sought after and risi…

What is January's Birthstone?
It’s the first month of 2022! For those born in January, garnet is the birthstone to celebrate the month you were born. Garnet gemstones are most commonly a deep red, but they can be found in a range of other colors as well!
Garnet ha…

A Major Comeback: Two-Tone Watches
Acid wash jeans. Popped collars. Suits with big shoulder pads. Two-tone wristwatches. For many, these are relics of the 1980s that should gladly be left there to wither away into the realm of “what were people thinking”. How…

The Omega Speedmaster: The Watch That Went to the Moon
Space – the final frontier. From the Jetsons, to Star Wars, to the very real Virgin Galactic commercial space endeavor, we are obsessed with the cosmos. For the handful of people in history who have traveled out of our orbit, it…

The Lore of Citrine
Be honest. If there were a sun-stone that could make you more attractive, help you manifest wealth, and spark imagination, you would want to know how to acquire such a stone, wouldn’t you? For generations, this has been the lore of Ci…