Blog

For over 127 years, we've made it our mission to be experts in all things jewelry, timepieces, service, repairs, industry trends and more.
Below, we're sharing our insights, tips and lessons we've learned along the way.


Blog

White Gold vs. Platinum - Which Metal to Choose

White Gold vs. Platinum - Which Metal to Choose

by Emily Wilkinson
Platinum and gold are quite similar appearance but have no shortage of differences. Many jewelry wearers find the silver toned colors more appealing, so when given the choice between white gold and platinum, which one should you choose…
IWC Boutique Friendly Center

IWC Boutique Friendly Center

by Emily Wilkinson
With recent renovations to our store at Friendly Center we are excited to announce the addition of a new IWC timepiece boutique. For over 150 years, IWC has stood for quality, precision and family. Now, our family is excited to bring…
What is the February Birthstone?

What is the February Birthstone?

by Emily Wilkinson
If you were born in February, your birthstone is an amethyst. Although February is typically a short and colder month for many around the world, the bright hue of the amethyst is a sure way to brighten things up a bit! The amethyst g…
Valentine's Day Date Night Ideas

Valentine's Day Date Night Ideas

by Emily Wilkinson
Valentine’s Day is just around the corner! If you aren’t sure how you want to spend the holiday with the one you love most, we’ve got you covered with a few ways to celebrate! All of these ideas are relatively inexpensive,…
Yellow Diamonds are Trending

Yellow Diamonds are Trending

by Emily Wilkinson
When most people think about diamonds, they picture a nearly colorless stone that shines bright and sparkles in any light. Most people don’t immediately think about yellow diamonds, although they are highly sought after and risi…
What is January's Birthstone?

What is January's Birthstone?

by Emily Wilkinson
It’s the first month of 2022! For those born in January, garnet is the birthstone to celebrate the month you were born. Garnet gemstones are most commonly a deep red, but they can be found in a range of other colors as well! Garnet ha…
A Major Comeback: Two-Tone Watches

A Major Comeback: Two-Tone Watches

by mflowers@schiffmans.com BigCommerce
Acid wash jeans. Popped collars. Suits with big shoulder pads. Two-tone wristwatches. For many, these are relics of the 1980s that should gladly be left there to wither away into the realm of “what were people thinking”. How…
The Lore of Citrine

The Lore of Citrine

by mflowers@schiffmans.com BigCommerce
Be honest. If there were a sun-stone that could make you more attractive, help you manifest wealth, and spark imagination, you would want to know how to acquire such a stone, wouldn’t you? For generations, this has been the lore of Ci…