Platinum and gold are quite similar appearance but have no shortage of differences. Many jewelry wearers find the silver toned colors more appealing, so when given the choice between white gold and platinum, which one should you choose? As you might expect, each has its own unique qualities in composition, durability, and price, so let’s look at each…...

With recent renovations to our store at Friendly Center we are excited to announce the addition of a new IWC timepiece boutique. For over 150 years, IWC has stood for quality, precision and family. Now, our family is excited to bring the brand headquartered near the River Rhine and founded by Florentine Ariosto Jones in 1868 to a new location as we feature the exceptional watches p...

If you were born in February, your birthstone is an amethyst. Although February is typically a short and colder month for many around the world, the bright hue of the amethyst is a sure way to brighten things up a bit! The amethyst gemstone gets its name from the Greek word “amethystos,” meaning “not drunken.” The Greeks believed Amethyst had the power to p...