A Swiss Army
Company has many faces. Its an enigma of circumstance yet always evolving to become a brand of its own. Swiss Army Company is actually owned and managed by Victorinox Swiss Army Company with Wenger as their subsidiary company. The company primarily manufactures knives and cutlery utensils. Since 1891, it began manufacturing Swiss Army knives and has diversified into quality Swiss made watches. Due to its foreboding influence, it has procured a name analogous with quality and innovation.
It started as producers of knives and cutlery and excelled in this type of products. The company decided that they need not focus on certain products only but other products which Swiss people are famous of, making watches.
Owing to its marketable original name, the company started making watches under the Swiss Army brand. Interestingly, Swiss Army watches started as relatively modest and inexpensive. It was meant to garner quite a market among the public post world war era. The Swiss Army watch was created to withstand the rigors of daily use. These models are still produced today as their Original Collection and still retained the iconic nylon straps, composite cases and highly legible dials which are water resistant.
Going beyond diversification of products, it has created a variety of watches in diverse styles and usage. It has produced models specialized for deep diving watches with diamond crusted for females and watches with mechanical movements.
Nowadays, Swiss Army watches features ETA movements. ETA is a Swiss company which manufactures movements both quartz and mechanical. The movements are known for their exceptional quality and can be found in some timepieces brands such as Omega and Tag Heur.
A watch from Swiss Army Company cannot be considered a luxury yet its movements are exceptional in quality. Though a Swiss Army watch may not carry a cachet of some high end watch brands, highest quality of movements is at par with the world's standard. A Swiss Army watch has already reached the pendulum of success, swaying back and forth to the rigors of time with each stride a calculated move for diversity.
These watches are still much sought by watch collectors, to own an original version because to have one is a badge of prestige and honor. It has an immaculate reputation of offering timepieces at affordable cost without the deprivation of quality and accuracy. Even at Swiss Army repair shops, replacement of parts and movements is not a problem as replacement support is always available.
At the moment, Swiss Army watches are produced suited and intended for activities that require too much versatility and speed yet it is meant to survive for use in another time or era. Truly, a watch from Swiss Army Company is a work of durability.
The eventual business decisions on diversification; in order to cater the growing need of the market and at the same time develop the company's expansion on local and abroad, would eventually repackaged the company that would be broad enough, palatable for the future market. It has envisioned itself to progress and reinvent the company and prepare for future changes that will gain impact on the daily activities of man. Broadly speaking, this company would never cease to struggle hard to reconstruct its business interest emulating their founders' values on innovation amidst diversity.
Today, Swiss Army watches carry a great deal of impact especially on modern man. Equipped with designs and features meant to capture the taste of modern man, it has provided an alternative for man to augment its potentials. The potential of enjoying time by watching time. One of the foremost features of a Swiss Army watch is practicality and diversified use. Though sturdy, rough and robust, it exemplified a quality of craftsmanship.
It also conveys an attraction to the modern youth, ready for adventure and thrill. Among their noted watch collections are the sturdy looking Alpnach, the ever reliable Dive Master, the iconic Maverick, the Airboss, the classic Infantry, chiseled Officer's, effeminate Victoria, and the leather strap Original, modern look Base Camp model, Nycto-inspired Night Vision, Alliance, another model of the Infantry Vintage, the modern Chrono Classic and the Summit XLT model. These models of watches had been classified according to Limited Editions, Chronographs and Mechanical variety.
With this wide array of choices, the company has established itself among the phalanx of the elite watchmakers. It has catapulted itself to the echelons of the remarkable, notable innovators of the new century. The watch they create will become an emblem of their untiring devotion in anticipating the market through its cunning versatility and imbued enthusiasm to excel.
Swiss inventors are noted for its resilience amidst adversity. They always crawl up to the ashes of crises and gloom only to muster enough motivation to survive and succeed in every obstacle. A watch from Swiss Army captivates this spirit of resiliency amidst adversity. A product of hardship and resiliency with a taste of elegance. A taste exceptionally distinct for a watch intended to quench a taste worth exceptionally satisfying.
Come see Swiss Army Watch Collections at Schiffman's at Friendly Center.