Under the order of Zeus, Hephaestus
, the god of craftsmanship, created her using water and earth. Athena, the goddess of wisdom, clothed her, Aphrodite, the goddess of beauty, gave her beauty and Hermes, the messenger of the gods, gave her speech. In classical Greek mythology, Pandora was the first woman on Earth.
When Prometheus stole fire from heaven, Zeus took vengeance by presenting Pandora to Epimetheus, Prometheus' brother. With her, Pandora was given a beautiful container with the commands not to open it under any circumstance. Driven by her curiosity given to her by the gods, Pandora opened it, and all evil contained therein escaped and spread over the earth. She hastened to close the container. Pandora was profoundly saddened by what she had done, she feared she would have to face Zeus' rage, since she had failed her duty; nonetheless, Zeus did not punish Pandora, because he knew this would happen. Ever since, the world has known darkness. The entire contents of the container had escaped, except for one thing that lay at the bottom—that one thing why we have Pandora Jewelry today.
Pandora is a jewelry company founded in Denmark. It sells charm bracelets, rings, earrings, and necklaces in more than 50 countries. It all started when Per and Winnie Enevoldsen opened a shop in Norrebrogade area of Copenhagen in 1983. Their products received a great fanfare and the demands increased and Per and Winnie focused on the wholesale business. They opened Pandora Productions, a production facility in Thailand in 1984, employing Lone Frandsen to be the designer of their jewelry line. As a bona fide wholesale dealer by that time, they hired their second designer, Lisbeth Eno Lochte, a goldsmith who worked hand in hand with Frandsen in designing and creating charm bracelet, Pandora’s customizable and signature style jewelry. It was in 2006 that Pandora launched its first store in Hamburg, Germany, followed by locations in Australia, Denmark, Switzerland, Canada, United Kingdom and the United States. Pandora employs more than 2,500 people. The company was sold on October 5, 2010 through an IPO (Initial Public Offering).
US 7007507 “Necklaces and bracelets with keepers” is a patented threading system introduced by Pandora in 2000 allowing charms to be placed and rearranged the way you want it. In sterling silver, 14k gold, murano glass, wood and white gold along with semi precious stones like amethyst, onyx and pearls and sometimes with semi-precious or precious gemstones, Pandora has created more than 800 handcrafted charms and beads. Pandora also has spacers and clips which would secure and prevent your beads and charms from loosing and falling, assuring your own made accessories last for several years.
You can combine your personal choice of Pandora charms and wear them on a Pandora bracelet in authentic materials such as sterling silver, 14k solid gold, leather or textile to create an expression that is uniquely and genuinely you. The Pandora array of necklaces and pendants also covers a great variety of materials and designs. Mix and match sterling silver, 14k gold and two-tone necklaces and affix pendants to express your personal style and state your personal touch.
Endless possibilities of designs can be created in every Pandora bracelet and necklace. While creativity is enhanced, fun is always a sure thing with every charm and bead because Pandora crafted each piece as an expression of a little wonderful idea and experience derived from every person’s own and unique personality.
Pandora’s designers made it sure that every detail captures a smile, gaze, touch, hug or kiss, every color embodies a state of mind or an emotion, happiness, sadness, rage, love, faith or even hope. It may be a wish or a prayer, your bracelet or necklace and its charms determines your experience that makes you who and what you are.
For a fact, what Pandora has brought us are little delights not evil or darkness. Moments of life matters to Pandora and she made it possible to contain it into something that no one can ever take it away from us; our hearts. It doesn’t matter anymore what escaped from the box, what matters is what’s left inside it.
Myth or not, we would not have the concept of light if we hadn’t known the existence of darkness. All the contents of the box had escaped except for that one thing that keeps the entire world get going; the Spirit of Hope.
Thanks to Pandora.
Pandora’s spirit of hope is always at hand at Schiffman’s. To get you going, visit Schiffman’s at Friendly Center and be a designer yourself. Create your own charm bracelets, your way, your style! Schiffman’s is an authorized dealer for Pandora.