Etymological data confirms that the word diamond is a Greek word which means "unbreakable" due to its dominant characteristic of hardness but ancient references of its ancient use points to India. Diamonds were used as decorations, ornaments and elements of trade. India was once the major producer of ancient diamonds until scarcity became a problem and Africa dominated diamond production in the 21st century. Its use are variant, however before the 21st century, diamonds are already famous because of its brilliant beauty and fiery nature in the play of lights.
Due to its extreme hardness, diamonds were used to sharpen some stones or cut some stones. Its multi-variant use creates an added value in the ancient era but its real value accelerates in the modern arena were value exceeds use! It is at this point that diamonds must be graded and classified according to their nature. According to the Gemological Institute of America, the factors of 4 Cs are being considered which stands for Carat, Color, Cut and Clarity in evaluating diamonds. In Antwerp, Belgium, the Diamond High Council certifies diamonds for quality. That’s why every diamond must have the stamp approval from Gemological institute of America and the Diamond High Council.
The famous use of diamonds as jewelry in engagement rings was made famous by the De Beers. It caught the fashion world and learned to appreciate the beauty and value of diamonds. Diamond industry had been in operation worldwide in great rampancy but according to Ernest Oppenheimer, who once owned the De Beers Company, stated that, "common sense tells us that the only way to increase the value of diamonds is to make them scarce, that is, to reduce production.”
Hence the value of diamonds at a global scale is being exaggerated by its scarcity although some of it is schematically simulated. However, beyond its scarcity, the true value of a diamond is its beauty, so mysteriously inherent in every diamond stone.
That’s why at De Beers Company, diamonds are polished and cut according to the prevailing world’s highest standard but what makes it distinct and eccentric is a cut created by the De Beers Company. A typical diamond cut is a round cut at the top called the crown which retains 50 percent of its rough original stone while a FireMark Diamond at De Beers Company is an atypical square cut with a double crown called the Princess Cut! It is so distinct because it retains 90 percent its rough size but has a larger crown area which make it more brilliant and scintillating to the client.
What makes a diamond more valuable in relation to the 4 Cs is the Cut factor. At De Beers Company, the process of a cutting a princess cut is carefully calculated as to express brilliance and scintillating beauty to awe any client.
A FireMark Diamond is the only princess cut diamond that is above the par of excellence. A FireMark Diamond is a Forevermore Trade name of the De Beers Company. A FireMark Diamond is carefully polished with every "chevron" carved in precision, every unpolished diamond are inspected meticulously for any inclusion. Inclusions are diamond terminologies in reference to generic and inherent imperfections in a diamond, this determines the clarity factor with which a diamond is valued.
A chevron is cut in a diamond, It determines the refraction of light coming from every chevron. In a FireMark Diamond which was conceived in a princess cut, the number of chevrons made above the crown of the diamond accentuates the brilliance emanating from it. It reflects the constant effort exerted by the company to make every diamond of highest quality at a level beyond future.
A Forevermore production in a FireMark diamond imbues a royal class, an emergence of carat, color, clarity and cut. According to the Gemological Institute on America and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds, the FireMark princess cut diamond for the first time rivals the round cut diamond in brilliance as based on its excellent evaluative results. Its grades it as "Excellent" ratings from the GIA in both Polish and Symmetry and “Excellent” grades for Light Performance from GCAL.
The De Beers Company, in their production line as FireMark Diamonds are distinguished for about 10% larger than a typical Princess Cut of the same carat weight. The Patent pending “Double Crown” additional facets and distinctive angles capture the diamond’s life like no other Princess diamond in the world. It has shallower depths which assure one that you don’t pay for weight you can't see. It has also smaller tables, exacting angles, even girdles and facets that are perfectly aligned which maximize the diamond's fire, brilliance and scintillation effects.
These fundamental attributes of a FireMark Diamond only produced by De Beers Company is a perfect jewelry gift for someone precious beyond royalty which only deserves the best and the beast of its brilliance.
FireMark Diamonds are available at Schiffman's at Friendly Center.