Friday, March 04, 2016

Proposing this leap year?

Posted by Schiffman's at 1:00:00 AM in FireMark Diamonds (35)

Is it good to propose on February 29? The outdated leap year tradition of reverse proposal aside, February 29 is just another ordinary day, really. On normal years, your engagement anniversary date simply jumps to March 1. No big deal. But some couples take leap year fears seriously. They believe the “disappearance” of their anniversary date on regular years is a bad omen to their relationship. It is tacky at best because—why blame leap year for a dismal marriage, right? Perhaps, the more telling clue about couples who believe February 29 is a bad day to get engaged (or married) is the fact that they put the responsibility of a successful relationship on nonsensical things. Instead of believing nonsense, work hard to make the marriage last forever. Or maybe, giving a seriously expensive ring like a FireMark will repel the omen of leap year. 
 
FireMark is available at Schiffman's in Downtown Greensboro, Friendly Center, and Winston-Salem.
 
 

Friday, January 01, 2016

Perfect princess cut

Posted by Schiffman's at 11:00:00 AM in FireMark Diamonds (35)

It is regarded as the world’s most perfectly cut princess diamond and it has scientific claims to back it. The FireMark diamond Princess Cut is recognized by the Gemological Institute of America to be above 95% in returning light compared to industry-accepted standards. That means the Firemark’s cut allows a more brilliant light show than other diamonds.  The Gemological Institute of America is the world’s premier diamond authority that sets the benchmarks for diamond craft. The body also found the Firemark Princess Cut to appear 10% bigger than standard cuts. This is achieved by the precise positioning of the facets to create symmetry and depth. Princess cuts are popular today among Hollywood celebrities, so if you’re buying one to join the trend, go for the perfect princess cut.
 
FireMark Diamonds is available at Schiffman's at Friendly Center.
 
 

Friday, August 21, 2015

Demand outstrips supply

Posted by Schiffman's at 9:00:00 AM in FireMark Diamonds (35)

A FireMark diamond is arguably the most sought-after and limited princess cut in the market today. The company only distributes the diamond through select independent retailers across Canada and the U.S.A. In fact, FireMark isn't available online, in retail chain, or diamond listings. You have to drop by a brick-and-mortar shop and ask a trained jewelry retailer for it. The high demand is the fruits of the company's dedication to perfecting the princess cut. Through precision cutting and continuous improvement in techniques, FireMark was able to refine the angles in a way that produce more light and brightness. These features were immediately got the attention of jewelry retailers in major events, such as, the Premier and JCK Shows in Las Vegas and the JA/New York Show at the Javis Center. To guarantee authenticity, each FireMark diamond is inscripted with the signature trademark at the stone's girdle.
 
FireMark Diamonds is available at Schiffman's in Downtown Greensboro.
 
 

Friday, April 24, 2015

A Cut that Fits a Princess

Posted by Schiffman's at 9:00:25 AM in FireMark Diamonds (35)

When people hear diamonds they quickly think of the classic round brilliant. But diamonds can also be square or rectangular, or what's called the princess cut, which was popularized in the sixties. Unlike the round brilliant, princess cut evokes a contemporary style loved by stylish and modern career-driven women. Ironically, despite weighing more than its round counterpart, the princess cut is slightly cheaper because there's less processing (cutting and polishing) involved, leaving the corners intact. However, it is by no means inferior to the classic diamond; in the hands of FireMark Diamonds, the princess cut achieves the height of its brilliance, clarity, and color. FireMark is known in the industry to produce the most perfectly cut Princess Diamond, a claim backed by the independent Gemological Institute of America. 
 
FireMark Diamonds is available at Schiffman's in Winston-Salem.
 
 

Wednesday, December 10, 2014

Results Like No Other

Posted by Schiffman's at 6:35:00 AM in FireMark Diamonds (35)

FireMark Diamonds has invented a Patented Princess cut that rivals an Ideal Round diamond. This revolutionary new cut offers maximum brilliance that is exceptional. This new cut has been tested by the Gemological Institute of America (GIA) and the Gem Certification & Assurance Lab (GCAL). The results have been never done before. The FireMark Cut received an unprecedented 98% average light return with a 95% minimum. It received “Excellent” ratings from the GIA for both polish and Symmetry. Also, it received “Excellent” grades for Light Performance from GCAL. With this cut, the FireMark diamond appears larger than the normal Princess Cut of the same carat weight. The Patented Double Crown adds additional facets and angles that make the cut unique. These expert manipulation and cutting techniques are used to offer you diamonds with maximum fire, brilliance and scintillation. 
 
For your FireMark Patented Princess Cut like no other, visit Schiffman’s in Winston-Salem. 
 
 

Saturday, October 18, 2014

How long will you wait for love?

Posted by Schiffman's at 9:00:00 AM in FireMark Diamonds (35)

A year, three years, ten years? For Florentino he waits until old age sets in and takes away his youthful skin and vigor, but not his passion for Fermina. He meets her in his early twenties. He is a struggling postman, while she, the daughter of a trader. They fall in love later only to be separated when her father decides to split them apart by sending her to another country. Years after, she gets back, but married to a doctor. Florentino is devastated, but he vows to wait for the time when she can marry again. It will take his whole lifetime until her husband dies and she, now in old age, meets Florentino again so he can fulfil his dream: to marry her. It’s a story worth the most beautiful diamond ring ever, like a FireMark Diamonds perhaps?
 
FireMark Diamonds is available at Schiffman's in Winston-Salem.
 
 

Tuesday, August 26, 2014

The FireMark Difference

Posted by Schiffman's at 8:00:00 AM in FireMark Diamonds (35)

A diamond’s fire and brilliance is all about the cut. FireMark Diamonds knows and lives by this standard. The company consistently scores big on the tests by, the premier world authority for diamonds, Gemological Institute of America (GIA) and the Gem Certification & Assurance Lab (GCAL), the authority for grading light performances in diamonds. The average light return of FireMark Diamonds has an average of 98% with 95% as the minimum. FireMark Diamonds have received excellent ratings for both Polish and Symmetry by GIA and for Light Performance by GCAL. FireMark Diamonds is one company that knows that you only want the best and the best it is that you’ll get from FireMark Diamonds. 
 
To see the FireMark difference up close, visit us at Schiffman’s in Downtown Greensboro. 
 
 

Friday, July 04, 2014

Diamond as an Art

Posted by Schiffman's at 10:00:00 AM in FireMark Diamonds (35)

Wearing diamonds is a function of art more than luxury. Since an exquisitely manufacture diamond like Firemark Diamonds is already crafted to provide the main attraction, it is best to highlight one piece instead of drowning your attire with diamonds in different parts of your body. For instance, a single diamond pendant can be more impressive alone than grouped with more elaborate diamond rings and earrings. The key to diamond wearing is subtlety, the true mark of sophistication. If you’re wearing an elaborate pair of diamond earrings, make sure the necklace is subdued. Likewise, a diamond ring should not compete with your diamond bracelet for attention. Always identify which diamond jewelry you want to highlight and the rest should be relegated to secondary support designs.
 
FireMark Diamonds is available at Schiffman's at Friendly Center.
 
 

Monday, May 12, 2014

The Rock

Posted by Schiffman's at 6:00:00 AM in FireMark Diamonds (35)

For thousands of years, mankind has been besotted by the beauty of the diamond, though diamonds have meant different things to different societies. Until the 15th century, they were seen by leaders as symbols of supreme strength. The name itself comes from the Greek word "adamas," meaning indestructible. The Greeks were a romantic sort, and for them the dancing sparkle of the diamond was the sign of the extinguishable flame of love. Such belief in fact continued today as more and more people buy diamonds not because they like how they glitter, are charming and unique but because they still believe that diamonds have powers that influence a person's life thus bringing happiness, prosperity and peace into a person's life – not to mention the implied recognition of one’s position in society.
 
But to be assured of superior cut and quality, there’s no other diamond that could be as perfect as the FireMark Diamonds, the world’s foremost diamond authority. Come see it yourself at Schiffman’s at Winston-Salem.
 
 

Thursday, March 20, 2014

The Perfect Match for Round Diamonds

Posted by Schiffman's at 7:00:25 AM in FireMark Diamonds (35)

Your commitment to a relationship and love deserves no less than the most perfect Princess Cut diamond, the FireMark Diamond. No elaborate gifts or lyrical words can match the simple yet elegant style of this diamond hailed by the Gemological Institute of America, the premiere diamond authority in the world, as surpassing industry standards in quality and style. It has a 95% light return and projects a 10% bigger appearance than regular diamonds. Its polish and symmetry are regarded above the benchmarks set by the diamond body. Furthermore, the girdles and facets are perfectly angled and set to reflect the most light and, in turn, create more fire and scintillation than regular diamond cuts. The FireMark Diamond Princess Cut exudes brilliance and elegance that can match any round diamonds any time.
 
FireMark Diamonds is available at Schiffman's at Friendly Center.
 
 

Sunday, January 26, 2014

The Perfect Princess

Posted by Schiffman's at 7:00:00 AM in FireMark Diamonds (35)

The perfect princess is not a she (or he!) but an “it”. It’s the FireMark Princess Cut diamond reveled for its seamless multiple facets cut and angled to just the right positions. No less than the Gemological Institute of America, the premier industry organization that benchmarks diamond quality worldwide, recognizes that the FireMark Princess Cut is beyond the GIA 95% standard light return, the result of FireMark’s secret technique of aligning the diamond’s girdles and facets. Moreover, FireMark Princess Cut appears to be 10% bigger than traditional cuts. It’s even touted as a match to the Ideal Round diamond preferred and regarded as superior by more people. But a FireMark Princess Cut will surely change that perception; it’s the perfect gift to showcase your passion and love to your princess (or queen).
 
Explore FireMark Diamonds at Schiffman's in Downtown Greensboro.
 
 

Wednesday, December 04, 2013

The True Royal Cut

Posted by Schiffman's at 8:00:00 AM in FireMark Diamonds (35)

Diamonds on a jewelry creation with exceptional brilliance are quite rare and sought after by people of discriminating appetite in jewelry collections. FireMark Diamonds remains as one of the formidable companies that had maintained its credibility and prestige in producing diamond jewelry creations for people whose passion in prestigious jewelry is unwavering. The employment of variant techniques in creating a princess cut diamond is one of the prominent, innovative approaches in exaggerating the beauty and grandeur of a diamond. A FireMark Diamond assures the wearer and the beholder alike in capturing the heart and soul of a lady whose real intent is to unbridle the passion of emotions within - its truest intentions unraveled and expressed in a diamond jewelry creation!
 
FireMark Diamonds are displayed at Schiffman's in Downtown Greensboro.
 
 
 
 
 
 
 

Saturday, October 12, 2013

Radiance in a Glass

Posted by Schiffman's at 12:00:00 PM in FireMark Diamonds (35)

The fiery radiance of a FireMark Diamond Creation can always appeal to the visual preference of a client with sensitive taste. The varied techniques employed for such creation to become significant are manifested in the faceting approach of a diamond. The standards employed to enunciate the beauty and brilliance in a diamond are through its princess-cut presentation. This innovative method of diamond cutting provides a better and brilliant avenue to exaggerate the grandeur of a diamond. A FireMark Creation is guaranteed to capture the heart of a woman whose passion for jewelry is undaunted and undeniably prestigious. It can unbridle the restless desire for beauty, beauty expressed in a Princess-cut diamond. A heart beholden to the beauty of glass , so radiant and spectacular that it can only be a FireMark Diamond!
 
FireMark Diamonds are elegantly displayed at Schiffman's in Winston-Salem.
 
 
 

Thursday, September 19, 2013

The Dazzling Diamond

Posted by Schiffman's at 9:00:00 AM in FireMark Diamonds (35)

A FireMark Diamond's exquisite and distinct design offers a dazzling vision of the company's iconic rise to irrevocably establish itself as the standard for diamond faceting! The remarkable, interesting faceting techniques in diamond technology creates a different arena of appreciation on the beauty and elegance of a polished diamond. The Princess-cut design was meant to answer the quenching thirst for an innovation in the diamond cutting industry. Its significance is attributed to the degree of radiance amplified through the faceting innovation. The beauty of a real diamond lies on the affectivity to capture the interest of a client. A FireMark Diamond is indeed a creation for individuals whose anticipation on beauty is eternal and continuous. This creation is meant to dazzle the world and expect the eccentricity of its design to be embraced by multitudes of beholders. 
 
A FireMark Diamond is a gift for the people of the world. FireMark Diamonds are on display in Schiffman's at Friendly Center. 
 
 
 

Friday, September 06, 2013

So Beautifully Different

Posted by Schiffman's at 6:00:50 AM in FireMark Diamonds (35)

We all thought that the ideal round cut diamond will always be at the top of the game whenever we speak of cut and beauty. But a revolutionary cut has introduced a new way of seeing our most precious diamonds more beautiful than it was before; it’s the Princess Cut. Tested and proven by the Gemological Institute of America (GIA) and the Gem Certification and Assurance Lab (GCAL), the chief diamond authorities in the world, the Firemark Princess has been graded as “Excellent” in all aspects of diamond beauty such as light performance, polish and symmetry.
 
And of course, it’s the cut that determines half of the value of a diamond and we don’t see any other cuts way better than the Princess Cut—so beautifully different, see for yourself the unprecedented and undisputed brilliance which only comes from the only Firemark Princess.
 
Come and see her majesty at Schiffman’s at Friendly Center. Schiffman’s is an authorized dealer for Firmark Diamond.
 
 

Sunday, September 01, 2013

Diamond with a Dual Face

Posted by Schiffman's at 9:00:00 AM in FireMark Diamonds (35)

A typical diamond is a round cut with a single crown but a FireMark Diamond has a double crown in a princess cut! A princess cut is a revolutionized method of preparing a diamond for polishing. It features a double crown and has a lot of surface area owing it to the nature of its feature.  It's usually rectangular in size, but what strikes most is the beauty in a double crown. Once polished, the brilliance emitted from within manifest a two-fold beauty anyone could gasp and admire the oddity of its eccentricity. Being a De Beers presentation under the Forevermore production, this particular collection is a trademark of excellence. It bespeaks of the very nature of beauty captured in a diamond. Diamonds are offered as gifts for special people for special reasons, but a FireMark Diamond is a gift fitted for a god only royalty can appreciate. 
 
FireMark Diamonds are available at Schiffman's in Winston-Salem.
 
 

Sunday, August 11, 2013

The Royalty of Diamonds

Posted by Schiffman's at 11:00:35 AM in FireMark Diamonds (35)

Who has the world’s most perfectly cut diamonds? I know certain brands who claim to have such title but for all the truth’s sake, we cannot rely on mere allegations. We want the facts. Certainly, diamond experts and authorities have answered this question for us. The Gemological Institute of America (GIA), the world’s foremost diamond authority, and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds have both answered that the FireMark Princess is the world’s most perfectly cut diamond and both diamond authorities rated it “Excellent” for polish, symmetry and light performance. Princess are distinguished for her crown but what makes the difference is that while others have only one, the FireMark Princess has a patented “Double Crown”.
 
Visit us at Schiffman’s in Downtown Greensboro and experience the maximum brilliance from the Princess of FireMark Diamond. Schiffman’s is a proud dealer for FireMark Diamonds.
 
 

Monday, July 29, 2013

Duplicity of Brilliance

Posted by Schiffman's at 9:00:00 AM in FireMark Diamonds (35)

The mark of excellence in a diamond produced by FireMark  is actually already embedded in its trademark, De Beers Company! The finest diamond crafted ingenuously and perfected in every chevron cut and polished with the assurance that quality in crafting is inherently a trait in a FireMark Diamond. 
 
The magnificent princess cut version in a FireMark diamond is a double treat in elegance and prestige. The unique craftsmanship of the diamonds expresses a character of independency and articulate innovation. The retention of a bigger base  area in a diamond with a princess cut exaggerates its value. The elegance of the noble princess cut invokes royalty in its finest. A royal class with detailed architecture and perfected structure is the trademark of a FireMark  Diamond.
 
One could appreciate a FireMark Diamond collection at Schiffman's at Friendly Center.
 
 

Tuesday, July 23, 2013

Cut to Perfection

Posted by Schiffman's at 8:55:00 AM in FireMark Diamonds (35)

A diamond cut is a style or design guide used when shaping a diamond for polishing such as the brilliant cut. Cut does not refer to shape (pear, oval), but the symmetry, proportioning and polish of a diamond. The cut of a diamond greatly impacts a diamond's brilliance; this means if it is cut poorly, it will be less luminous. Indeed, a diamond's cut is crucial to the stone's final beauty and value. And of all the diamond 4Cs, it is the most complex and technically difficult to analyze. 
 
Other companies have advertising slogans or tag lines that claim their diamonds are the most perfectly cut. But the FireMark Princess has been put to the test by the Gemological Institute of America (GIA), the world’s foremost diamond authority, and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds. And the results are unprecedented -- 98% average light return (95% minimum), "Excellent" ratings from the GIA in both Polish and Symmetry, and "Excellent" grades for Light Performance from GCAL.
 
To see the most perfectly cut Princess Diamond there is, come get it at Schiffman’s at Friendly Center. 
 
 

Tuesday, July 02, 2013

The Royal Cut in Clarity

Posted by Schiffman's at 6:00:00 AM in FireMark Diamonds (35)

Etymological data confirms that the word diamond is a Greek word which means "unbreakable" due to its dominant characteristic of hardness but ancient references of its ancient use points to India. Diamonds were used as decorations, ornaments and elements of trade. India was once the major producer of ancient diamonds until scarcity became a problem and Africa dominated diamond production in the 21st century. Its use are variant, however before the 21st century, diamonds are already famous because of its brilliant beauty and fiery nature in the play of lights.
 
Due to its extreme hardness, diamonds were used to sharpen some stones or cut some stones. Its multi-variant use creates an added value in the ancient era but its real value accelerates in the modern arena were value exceeds use! It is at this point that diamonds must be graded and classified according to their nature. According to the Gemological Institute of America, the factors of 4 Cs are being considered which stands for Carat, Color, Cut and Clarity in evaluating diamonds. In Antwerp, Belgium, the Diamond High Council certifies diamonds for quality. That’s why every diamond must have the stamp approval from Gemological institute of America and the Diamond High Council.
 
The famous use of diamonds as jewelry in engagement rings was made famous by the De Beers. It caught the fashion world and learned to appreciate the beauty and value of diamonds. Diamond industry had been in operation worldwide in great rampancy but according to Ernest Oppenheimer, who once owned the De Beers Company, stated that, "common sense tells us that the only way to increase the value of diamonds is to make them scarce, that is, to reduce production.”  
 
Hence the value of diamonds at a global scale is being exaggerated by its scarcity although some of it is schematically simulated. However, beyond its scarcity, the true value of a diamond is its beauty, so mysteriously inherent in every diamond stone.
 
That’s why at De Beers Company, diamonds are polished and cut according to the prevailing world’s highest standard but what makes it distinct and eccentric is a cut  created by the De Beers Company. A typical diamond cut is a round cut at the top called the crown which retains 50 percent of its rough original stone while a FireMark Diamond at De Beers Company is an atypical square cut with a double crown called the Princess Cut! It is so distinct because it retains 90 percent its rough size but has a larger crown area which make it more brilliant and scintillating to the client.
 
What makes a diamond more valuable in relation to the 4 Cs is the Cut factor. At De Beers Company, the process of a cutting a princess cut is carefully calculated as to express brilliance and scintillating beauty to awe any client. 
 
A FireMark Diamond is the only princess cut diamond that is above the par of excellence. A FireMark Diamond is a Forevermore Trade name of the De Beers Company.  A FireMark Diamond is carefully polished with every "chevron" carved in precision, every unpolished diamond are inspected meticulously for any inclusion. Inclusions are diamond terminologies in reference to generic and inherent imperfections in a diamond, this determines the clarity factor with which a diamond is valued.
 
A chevron is cut in a diamond, It determines the refraction of light coming from every chevron. In a FireMark Diamond which was conceived in a princess cut, the number of chevrons made above the crown of the diamond accentuates the brilliance emanating from it.  It reflects the constant effort exerted by the company to make every diamond of highest quality at a level beyond future. 
 
A Forevermore production in a FireMark diamond imbues a royal class, an emergence of carat, color, clarity and cut. According to the Gemological Institute on America and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds, the FireMark princess cut diamond for the first time rivals the round cut diamond in brilliance as based on its excellent evaluative results. Its grades it as "Excellent" ratings from the GIA in both Polish and Symmetry  and “Excellent” grades for Light Performance from GCAL.
 
The De Beers Company, in their production line as FireMark Diamonds are distinguished for about 10% larger than a typical Princess Cut of the same carat weight. The Patent pending “Double Crown” additional facets and distinctive angles capture the diamond’s life like no other Princess diamond in the world. It has shallower depths which assure one that you don’t pay for weight you can't see. It has also smaller tables, exacting angles, even girdles and facets that are perfectly aligned which maximize the diamond's fire, brilliance and scintillation effects.
 
These fundamental attributes of a FireMark Diamond only produced by De Beers Company is a perfect jewelry gift for someone precious beyond royalty which only deserves the best and the beast of its brilliance.
 
FireMark Diamonds are available at Schiffman's at Friendly Center. 
 
 

Wednesday, June 19, 2013

Genuine Only, Please

Posted by Schiffman's at 1:00:00 AM in FireMark Diamonds (35)

Apart from taste, beauty, and appeal, finding the perfect diamond requires some extensive knowledge on how to determine genuineness in a piece. But not all of us have the time nor the training to instantly recognize the genuine from the not. Fortunately, limited distribution allows just that. Consumers can buy exactly what they are wish to buy by making sure that the store from where they are buying is an authorized distributor. It also reinforces the idea that a product is special, rare, and difficult to obtain – which are superficially the desire of some customers. Let’s admit it, who would want a common, mundane jewelry piece that can be bought at any store, right?
 
And that is exactly what FireMark Diamonds did. It selected and limited the number of independent retail jewelers throughout the US and Canada that are authorized to carry the FireMark® Princess Cut Diamond – hence it cannot be bought over the internet or in retail chain stores. By buying at authorized dealers, you can be assured that you will be buying only the most perfectly cut Princess Diamond there is, and no other. 
 
Come see it at Schiffman’s in Winston-Salem.
 

Wednesday, June 12, 2013

The Cutting Edge

Posted by Schiffman's at 3:00:00 AM in FireMark Diamonds (35)

Your edge from all others is what makes you different and superior among the rest. Maintenance of enduring philosophy and strong desire to be at the top is the heart of every success in the world. But when it comes to diamonds, superior brilliance and maximum light are the cutting edge to be the best.
 
I am sure you’ve already heard about FireMark Diamonds. Of course, who would not know about the world’s most perfectly cut Princess Diamond? Here’s the catch.
 
After painstaking years of research and development, DTC Sightholder Hasenfeld-Stein received a U.S. patent for their FireMark Princess Cut Diamond and the FireMark Princess has been given ratings from the GIA (Gemological Institute of America), the world’s prime diamond authority and GCAL (Gem Certification & Assurance Lab), a pioneer in grading diamond light performance.
 
Most Princess Cut diamonds are cut to give the largest diamond possible. But the purpose of having a perfect cut is to capture a diamond’s beauty and light not cut for size.  GIA and GCAL grade the FireMark Princess as the first princess cut ever to rival the light return of a round diamond with a 98% average light return that you can even see it sparkle meters away!
 
The Princess cut is the second most popular cut shape for diamonds, next to a round brilliant. The face-up shape of the princess cut is square or rectangular and the profile or side-on shape is similar to that of an inverted pyramid with four beveled sides. The princess cut is a relatively new diamond cut, having been created in the 1960s. It has gained in popularity in recent years as a more distinctive alternative to the more popular round brilliant cut, in which the top of diamond, called the crown, is cut with a round face-up shape and the bottom, called the pavilion, is shaped similar to a cone. A princess cut with the same width as the diameter of a round brilliant will weigh more as it has four corners which would otherwise have been cut off and rounded to form a round brilliant. The princess cut is sometimes referred to as a square modified brilliant. 
 
Successfully, the Princess ct combines the high degree of light return of a round brilliant cut with a distinctive square or rectangular shape. The square princess cut diamond is usually slightly cheaper than round brilliant cut diamonds of the same carat weight because it retains about 80 percent of the rough diamond, as opposed to the round brilliant which retains only about 50 percent of the rough. The ability to retain more crystal weight makes this shape popular amongst diamond cutters.
 
But with FireMark Diamonds, a crown averages between 9.5 and 13.5 percent; the table is a maximum 68 percent that averages 65 percent, and the depth is a maximum 70.9 percent that averages 68 percent.  Other characteristics that distinguish a FireMark are GIA “Excellent” in both polish and symmetry, GCAL “excellent” in light performance with a minimum 95 percent light return averaging 98 percent, maximum length and width ratio of 1.025 and chamfered corners increasing the diamond’s durability and are invisible to the naked eye.
 
FireMark Diamonds are never cut to maximize the weight of a diamond, we care for the carat but what is carat without beauty?  Diamonds are cut to exemplify a beauty.  This promises maximum brilliance, sparkle and fire.
 
Now that FireMark has the patent, it protects its exclusive retailers against competitors making false claims, and it makes a strong statement that FireMark retailers like Schiffman’s are selling real value. No bragging, just the real thing.
 
But what is a Princess Cut that is not FireMark? To make sure of the authenticity and quality of your FireMark diamond, look for the FireMark exclusive trademark on your diamond’s girdle to assure this is genuinely a FireMark Princess Cut Diamond, laser inscribed for your own protection.
 
Time and time again, we want you to see it for yourself! Visit Schiffman’s in Downtown Greensboro and witness how the truth of Princess Cut brilliance unfolds right before your eyes. Schiffman’s is an authorized dealer for FireMark Diamonds.
 
 

Wednesday, May 22, 2013

The Passionate Cut

Posted by Schiffman's at 1:00:00 AM in FireMark Diamonds (35)

 

There are a lot of things that make us passionate about something and a lot more things that allows us to determine if we have found our passion. From knowing that it brings us unbelievable amounts of joy to bringing us unbelievable amounts of heartache both for no apparent reason, days are too short and doing becomes primary, results secondary. But the thing about passion is that once you’ve found it, it’s actually a lot of hard work but at the same time you feel so completely ecstatic and so unbelievably afraid. All in all, the sign of a passionate person is happiness from within, quality that cannot be altered from the outside.
 
Just like people, the distinctive quality of diamonds can also be determined thru passion. Passion for perfection. With FireMark Diamonds, it’s always about the passionate princess cut that creates the perfect brilliance, fire, scintillation and beauty. The late Steve Jobs, in his now legendary address at Stanford University, told us: “Don’t settle.” So, choose the world’s most perfectly-cut princess diamond in the world. And you shouldn’t have it any other way.  
 
Come see it at Schiffman’s at Friendly Center.  
 
 

Thursday, May 09, 2013

Friday, April 26, 2013

Saturday, April 13, 2013

Tuesday, April 09, 2013

Wednesday, March 27, 2013

Thursday, March 21, 2013

Thursday, March 07, 2013

Friday, March 01, 2013

Saturday, February 16, 2013

Friday, February 01, 2013

Monday, January 21, 2013

Sunday, December 30, 2012

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