Friday, September 16, 2016

As exclusive as it can get

Posted by Schiffman's at 8:00:00 AM in FireMark (2)

Many are called but few are chosen. That is likely a good way to describe how FireMark selects the limited number of independent jewelry stores in the US and Canada that have the exclusive privilege to sell its industry-defining “Most Perfectly Cut Princess Diamond.” The company’s stance on marketing exclusivity perhaps lies on the sheer individuality of its flagship product—the FireMark Princess Cut Diamond—which clearly stands above the rest with its double-crown technology that has added, precisely designed facets and explicit angles that intensify brilliance and fire. Unlike its competitors, every FireMark® diamond has lower than 71 percent depths and below 68 percent tables, which are significantly lower than other’s jewelry designers. These, among other notable traits, distinguish FireMark from the rest, so why not partake in this rarity?
Schiffman's is one of FireMark’s limited sellers, and you can visit us at our stores at Friendly Center and in Downtown Greensboro and Winston-Salem.

Friday, June 10, 2016

Are diamonds good for investment?

Posted by Schiffman's at 1:00:10 AM in FireMark (2)

It’s a traditional belief that buying diamonds is good investment. But a closer analysis, diamond values have fluctuated over the years even as their prices have gone up. Factoring in inflation, while the price moves up through the years, it cannot keep up with increasing cost of living. These are some of the points clarified by the Rapaport Group, which provides research analysis for gemstone companies. From a financial standpoint, diamonds isn’t really a lucrative investment buy, but a disposable income purchase. That means when you buy a diamond, buy it for the right reason, perhaps, because you appreciate its fine luxury feel like a FireMark Princess Cut. Essentially, the true value of diamond jewelry is that they allow you to project a stylish and accomplished lifestyle.
FireMark is available at Schiffman's at Friendly Center and in Downtown Greensboro and Winston-Salem.


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