Baume & Mercier
The difference between the rich and the poor for the very existence of both words is money. Money is the most basic human commodity. Without it, we couldn’t buy our favorite hamburgers and to die for sneakers. It’s the greatest gap dividing our world into two. There’s money, so is luxury. Not everybody can be rich, but can everybody have a taste of luxury? Yes. In Baume & Mercier
, anybody can own luxury timepiece.
Founded in 1830, Baume & Mercier is a Swiss luxury watch making company owned by Richemont, and with Cartier and Piaget they make up the heart of the group. It is represented in more than 75 countries and produces around 200,000 watches a year. The most important markets are countries in Europe, Italy, Spain and France. Baume & Mercier is distributed by Schiffman’s and 220 other exclusive retailers worldwide and has the reputation of manufacturing sporty chronographs.
Baume & Mercier chose the Greek symbol Phi as its new visual brand emblem in 1964 to strengthen its brand identity. Considered since olden times to be the “golden section” representing perfect proportions, the PHI appeared from then on as the Baume & Mercier logo on all its watch dials. Then, Baume & Mercier acquired the status of being an affordable luxury brand, a continuing commitment it maintains. The brand also highlights, especially in 1970, its advanced and innovative methods.
The Tronosonic model was the first timepiece to adopt the new electronic tuning-fork movements the forerunner of quartz in 1971. The brand caused a sensation in the field of ladies’ watches by introducing the Mimosa and Galaxie models, both of which won the Golden Rose at the Baden-Baden international watch and jewelry competition held in Düsseldorf, Germany – the most important contest of its kind at the time. In 1973, it was followed by the prime Riviera model, one of the very first steel sports watches featuring an original twelve-sided design. The Riviera was to become Baume & Mercier’s best-seller and its flagship model for two decades. That the same year, Baume & Mercier once again took home the highest Golden Rose distinction for its impressive Stardust model featuring an onyx dial surrounded by 138 diamonds. While in 1980s, Linea ladies model were a global success. Baume & Mercier’s destiny was changed when the luxury group that would later become Richemont bought up both Piaget and Baume & Mercier.
The company was steadfast with its success in the global market with new models such as Classima Executives, Diamant, Iléa, as well as the Haute Horlogerie William Baume collections and Riviera and Hampton versions derived from numerous sporting and elite timepiece models.
Baume & Mercier constantly offers an array of high quality and authentic timepieces with modernity that represents the meticulous attention to every detail, the respect for the rules of fine craftsmanship and the prime standards on which the company has built its international reputation since 1830 as homage to its beginnings.
And for almost a century, Baume & Mercier has provided women’s desire for luxury timepiece. Introduced in 1987, the company has proven once more its importance to every woman’s life with its iconic women’s Linea collection—embracing both reminiscent beauty and technical prowess at the same time.
Linea 10073 is a two-tone automatic watch for ladies in a 32 mm round encasement featuring a sun satin-finished silver-colored and snail silver-colored, riveted indexes, and in 18k red gold crown and sapphire crystal with a three-fold security clasp for closure. Any woman will love the exquisite components merge to form the Linea 10073.
Today, the standard of timepiece making has taken to another level because Baume & Mercier has entered a partnership with the IOSW (Institute of Swiss Watchmaking). It is a valuable complement to the training policy of the company. In keeping with the finest Swiss watch making traditions, the search for perfection is a Baume & Mercier essential. The goal is to develop and maintain, on a worldwide basis, a combination of excellent and expertise in the field of high-end watch making that will enable the brand to offer its customers high-quality local service—an assurance of Swiss-made excellence.
Staying true to its legacy, the company has established itself as a true watch making house. Because of this, Baume & Mercier has some famous loyal celebrity patrons such as Andy Garcia, Gary Sinise, Ashton Kutcher, Teri Hatcher, Kim Basinger, David Duchovny, Evangeline Lily, and most recently, the lovely Gwyneth Paltrow.
Baume & Mercier takes a prides on giving its customers timepieces that are emblems of affordable luxury. Combining excellence, aesthetic elegance and timeless charm, its timepieces are reward for people who want to celebrate their lives.
A luxurious life is not having the most expensive things, simple moments shared with family and friends, or enjoying the simple pleasure of having a little time to oneself is truly a Baume & Mercier definition of affordable luxury.
For more of Baume & Mercier timepieces, visit us at Schiffman’s. Choose your own Linea piece from Schiffman’s in Downtown Greensboro where luxury is affordable! Schiffman’s is an authorized dealer for Baume & Mercier.