One of the marks of an established brand is that it has a fan base. It doesn’t have to be a throng of followers that can fill up a football stadium; rather, a fan base is any group of people who are devoted to a brand, whose mindset is beyond a regular consumer’s loyalty. David Yurman
, the jewelry designer, got a taste of his fan base, when he visited his Atlanta store last month, and two customers approached him. “Do you remember us?” they asked the designer. Yurman
knows his cable bracelet is an icon, but he often doesn’t come face to face with his devoted followers beyond his family and friends. “I still have pictures with you from four years ago!” one of the customers exclaimed. “My wife only wears David Yurman
,” the other one chimed in. The designer appeared flattered, even surprised that strangers would treat him like a long-lost friend.
David Yurman is available at Schiffman's at Friendly Center.